And if they do, they get resurrected in Japan.
About 7 years ago Pepsi had a soda called “Josta.” Their attempt to cash in on the whole “energy drink” think, right along with Sobe, Red Bull, and all the others (most of whom don’t exist anymore). Josta was good stuff, tasting more fruity than cola-esque and kind of a reddish-purplish-blacky color. Hmmm, that’s not a very good description. Let’s try that again.
It looks like carbonated venous blood.
That alone is a good enough reason to drink it, never mind the supposed energy effects of guarana and dragonfruit. It was actually one of Pepsi’s better off-beat concoctions.
Unlike that liquid abortion, Pepsi Blue.
I dug Josta when it was around, and was sorry to see it vanish. I’d figured Pepsi gave the energy niche a go and decided to cut their losses.
That’s what I’d thought, anyway.
A couple weeks ago I was in Seiyu (my local grocers) and saw something called “Pepsi X.” It was labeled as “Energy Cola” and that sounded like something I could make use of on some of my longer days at work. I grabbed a bottle, took it home and stuck it in the fridge to chill. I cracked it open the next day and damned if it didn’t taste familiar. I knew right away that I’d had it before, but it took a whole ‘nother day for the name (Josta) to come back to me. I still really like it, and have since taken to drinking it with some regularity. Which means it’ll be off the market in a few weeks.
Just like most every other product I find here that I decide I can’t live without. ^.^