Are your products being honest with you?
What is it about consumers that makes them so willing to believe any bit of marketing tripe that gets fed to them? The average Joe’s gullibility is something that’s be exploited since people started paying for stuff. It really kicked into overdrive when the sellers found out how much people love the words “new” and “improved.”Now it’s gotten beyond ridiculous.
Why do people believe products that tell us when they need to be replaced?
I remember the first time I saw batteries with the little “power gauge” on the side. Don’t know when to replace your batteries? No problem! Check the gauge and it’ll tell you when to swap them out.
(As if the item said batteries are in not working isn’t indicator enough.)
And how about the Oral-B Indicator? If you’ve used an Oral-B toothbrush, you’ve seen those special blue bristles. When they’ve faded halfway down, it’s time for a new toothbrush. Really. Trust us. We’ve got Rob the dentist wearing a towel in our commercials. He’s a real dentist, so he wouldn’t lie, would he?
Of course not.
And then there are razor blades, those wonderful little profit generators. Always newer and better, each little replaceable head packed full of more blades and whiz-bang features than you’d ever thought possible.
And an indicator strip.
Yup when the color fades, it’s time to change blades!
Please.
How about, “if you don’t get a clean shave, it’s time to change blades.”Now, I’m not trying to make some half-brained conspiracy theory here, but does anybody out there really believe all these little indicator doo-dads? Do you really think the company that wants to sell you the replacement is the best source for info on product longevity? It’s in their best interests for you to change out (and buy) stuff as often as they can get you to.
So do I have a point here?
I suppose it’s this:
Use your damned head.